Our latest newsletter for The Arts Council England has a very Christmassy feel. No point bucking the trend at this time of year when a feel good factor is part of the brief. But we did manage to capture the spirit without the cheesy cliches.
This round robin is a rich yuletide mix of ballet, a Christmas movie, wrapping paper, a fireside novel with a difference, and a reminder that money makes even Christmas go round. Open rates for these e-newletters is over 30%.
This post was written by Richard Spencer