Alfresco is the world’s leading platform for business content management. Their open-source technology helps businesses run more effectively. But even with praise heaped on them from Gartner, Forrester, Forbes and other business luminaries, their emails weren’t generating the sales leads they wanted.
We worked with them to create a more collaborative, enabling tone of voice in the emails. And backed that up with a range of writing support from landing pages to white papers, social campaigns to sales email training.