Alfresco. Generating sales leads for global growth.

Alfresco is the world’s leading platform for business content management. Their innovative solutions help businesses run more effectively. They asked us to help create emails that generated more sales leads and run workshops with their sales teams to improve the quality of their writing.

What we did

  • We wrote a series of sales emails and landing pages designed to generate sales leads.
  • We shifted the emphasis from their achievements to their ability to help customers. Turning Alfresco into an enabler rather than a corporate blaggart.
  • We polished the quality of their opinion pieces and white papers. Often written by technical experts, these documents benefitted from persuasive writing techniques to bring the intelligence alive.
  • We ran workshops to help the team develop a range of persuasive techniques they could use to generate more leads
  • We worked on tone with the team to create a more natural, but still intelligent, voice for the emails.

This was a great campaign for us – we’ve generated 1000 white paper downloads so far – and I really think the focus on not selling Alfresco, but the usefulness of the content assets that we agreed was the right way to go.

Alex Truby, Global Campaigns Manager