Once upon a time we wrote a little booklet for leading healthcare lawyers, Capsticks. They wanted to break away from the traditional stuffy brochure and create something that gave clients an insight to their down to earth approach to problem solving. With top designers, David Carroll and Co. we wrote short sweet copy without a trace of fusty legalese.
The booklet has proved successful for a number of years. It’s a great example of print and web copy working well together for a business: the website contains all the important, nitty gritty detail, while the print can afford to be more emotional and tactile. Print helps make the connection, web delivers the goods.