Capsticks. The unlawery lawyers

Once upon a time we wrote a little booklet for leading healthcare lawyers, Capsticks. They wanted to break away from the traditional stuffy brochure and create something that gave clients an insight to their down to earth approach to problem solving. With top designers, David Carroll and Co. we wrote short sweet copy without a trace of fusty legalese.

The booklet has proved successful for a number of years. It’s a great example of print and web copy working well together for a business: the website contains all the important, nitty gritty detail, while the print can afford to be more emotional and tactile. Print helps make the connection, web delivers the goods.

What we did

  • Wrote the small but perfectly formed booklet Inside Out to capture Capsticks unstuffy approach to complex legal issues.
  • Developed the concept for the next booklet and a fresh set of words to be printed soon.
  • Interviewed senior experts and partners as part of writing the new Business Solutions brochure and web pages.

 

 

 

The small, but bijou, booklet ‘Inside Out’ has proved to be a successful promotional tool for over six years. The design may have changed several times but the words remain the same.

We’re now working on the next generation booklet!

We also hope the newly launched Capsticks Business Solutions service proves equally successful.