Bournemouth Council

Bournemouth Council’s website had grown haphazardly over the years. The great services they provided were lost in jargon and waffle. 5000 pages of jargon and waffle. It was time for a rewrite.

Our challenge was to help create a website that was useful to the people who needed it most: the people and businesses of Bournemouth. We also had to manage the sensitivities of people who’d worked hard to create the original content.

What we did

  • Wrote and project managed over 800 pages of content in less than 3 months.
  • Interviewed over 90 service experts to get the real story.
  • Redesigned the sitemap to make navigating services easier.
  • Set a tone of voice that made it easier for everyone to write 'on brand' for the council.
  • Ran workshops to help the next generation of web editors

And the results?

In the first week of launch the new site leaped from 84th spot on the SiteMorse Audit to No.2

“We had a lot to do and not much time to do it! A Thousand Monkeys gave us a tone of voice that really connected with our residents, visitors and businesses.

They kept on top of a complex project with excellent management. They did a great job keeping everyone engaged with interviews, presentations and training. 

A great team of people who I have no hesitation in recommending.”

Annette Ellis. Programme Officer