Gleeds. Global construction consultants

Gleeds is one of the world’s top construction consultancies. They provide the advice and expertise that makes million, or even billion, dollar building projects happen. But their website didn’t reflect their global class.

With a new build by digital designers Decibel, we were asked to make sure the content lived up to the new style. Having run a copywriting workshop with Gleeds’ marketing team, we were trusted to capture their skill and professionalism for a world wide web audience.

What we did

  • We ran a lively and informative writing workshop with Gleeds UK marketing team.
  • Which led to us being asked to write over 100 pages of their new website.
  • We interviewed over 20 directors and subject experts to write informed copy.
  • We simplified complex business insights for a demanding audience - without losing the intelligence.
  • We defined a set of values and a tone of voice as part of a new brand refresh.

 

 

Many thanks for all of the copy you’ve sent through this week, that’s fantastic.
 
It’s really nice to see some values that don’t include integrity or excellence! They feel inclusive and have that bit of personality about them, which is great.

Rebecca Ayrton. Corporate Communications Manager