Arts Council England. Separating the work from the waffle.
The arts sector can sometimes rival the corporate world for waffle and jargon. In the wake of creating a successful e-newsletter for The Arts Council, they asked us to find a fresher tone of voice and help create content for their stunning new website that connected with a wide range of audiences.
What we did
- Wrote a campaign of newsletters. Designed to build awareness of the Arts Council’s key objectives, the work included subject line choices and engaging calls to action.
- Developed a tone of voice. We helped devise a tone of voice and writing guidelines for the Arts Council team rewriting the new website.
- Trained a team of writers. We ran training sessions to help the team create more compelling case studies and news stories.
- Wrote engaging new content. The new website demanded a complete refresh of all the content. We wrote over a hundred pages of content bringing to life what the Arts Council do, and how they fund it.