Helping publishers turn page turners into best sellers

Publishing houses may have big budgets, but each individual book only gets a limited slice. So publishing marketers have to work extra hard to get their product noticed in a highly crowded market.

With several brands under their umbrella, Pan MacMillan invested in a series of our Sharper Copywriting workshops to help their teams create copy that improved impact on Amazon, connected with trade sellers, and made memorable shoutlines.

Having run sessions and judging with the Book Marketing Society, we were able to create a fun, informative session packed full of copywriting techniques.

What we did

  • Ran seven workshops with over 80 marketers at Pan
  • Created exercises that helped teams think creatively under pressure
  • Analysed existing trade comms to help improve impact
  • Illustrated examples of publishing marketing best practice

“It was a brilliant creative brainstorming session and I have a toolkit of techniques to take forward with copywriting.”
Martha Burley, Senior Editor

“Great! Really good. Fun and with takeaway gems to put into practice.”
Grace Gleave, Assistant Editor

“It was great. Made me think about the books I write about so often from a completely different perspective.
Veronique Watt, Editor, picture books and preschool

“Enjoyable. Lots of good tips to improve copy as well as ideas to help avoid cliches and think outside the box.”
Sarah Arratoon, Senior Marketing Manager