Western & Oriental brochures

Selling a holiday depends on more than adjectives and clichés that take you ‘down the beaten track’. You need well-written brochures where the copy adds value to the pictures. Western and Oriental decided to give their brochures a face-lift – and that meant new content too.

From the glorious sun in the Caribbean to the snowy peaks of the Himalayas, Western and Oriental cover the globe – in style. With each region, there’s a brochure. And each brochure has around 100 pages. We were looking at a big project and very tight deadlines. As well as organisation and word wizardry, we needed imagination and initiative.

What we did

  • Created a new tone of voice that removed the purple prose in favour of a more genuine style.
  • Focused on the experiences of the holidays rather than the physical features of the locations.
  • Rewrote new content for seven brochures, amounting to over 70,000 words.
  • Met tight deadlines, at times having to supply a whole brochure with 10 days.

 

 

 

 

 

Booking season has started – we’ll keep you posted!