Selling a holiday depends on more than adjectives and clichés that take you ‘down the beaten track’. You need well-written brochures where the copy adds value to the pictures. Western and Oriental decided to give their brochures a face-lift – and that meant new content too.
From the glorious sun in the Caribbean to the snowy peaks of the Himalayas, Western and Oriental cover the globe – in style. With each region, there’s a brochure. And each brochure has around 100 pages. We were looking at a big project and very tight deadlines. As well as organisation and word wizardry, we needed imagination and initiative.