Hayley Cherrett5 minProduct naming: art, science or attack of the giggles?Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
-2 minHow a giraffe's bra can help you write better copy.Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
Chris Silberston2 minmillennials are destroying the english languageOMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...
Hayley Cherrett3 minDesign vs copy slam down. Who are you backing?Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...
Chris Silberston4 minThe toughest two minutes of your lifeFrom DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...
Chris Silberston4 minHow to make your fucking awful brand not make me want to gouge my eyes out People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
Chris Silberston5 minEveryone panic! GDPR is coming!Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email...
Hayley Cherrett6 minPersuasive food packaging: work that space!In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...
Hayley Cherrett5 minHow to make sure your emails are opened even when your business isn't.‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....
joanna024505 min5 things I learnt at an A Thousand Monkeys workshopFirst of all, I learnt a lot. Far more than just five things. I learnt you’re reading this in an F shape, skimming over my carefully...
Hayley Cherrett5 minHow to make sure your case studies have happy endings.Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...
Chris Silberston5 minLeave them hanging, and your readers will be desperate for more.Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
Chris Silberston5 minQuaffing copy: how to make words look deliciousI once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
Hayley Cherrett2 minIntroducing the fantabulous Thousand Monkey headline generator.Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....
Chris Silberston4 min7 tips that turn form-filling into persuasive masterpieces.Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...
Hayley Cherrett3 minEveryone’s a copywriter now. So you have to try harder.My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...
Hayley Cherrett4 minIs your copy fit for purpose, or just written to fit?In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming? A little bit ‘meh’....
-6 minTo dee-dum or dum-dee that is the question.Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...
Hayley Cherrett3 min“Did you eat the last biscuit?” Detecting the copy criminal. You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could...
-4 minWhy storytelling is in pieces.In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise,...