From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you started on your winnin...

People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds like a robot or a 1920...

Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email database. Then delete...

In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in their basket and, s...

OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from napkins to light yoghur...

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever. With so much unsolici...

First of all, I learnt a lot. Far more than just five things. I learnt you’re reading this in an F shape, skimming over my carefully chosen words. I know now...

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles around. But, the customer...

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because people read in an F shap...

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to try one… don’t. But th...

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be. See if this sounds va...

Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences. Tory MP and young fog...

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a proposal, or an award s...

My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous orange presidents. He c...

In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming?  A little bit ‘meh’. You’re not alone. P...

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your copy has a pleasing r...

You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could you have copy that ...

In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise, the uber cool tech gi...

Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to copywriters trying to b...

Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your reader. So the pressure's...