Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....

Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...

OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...

Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...

From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...

People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...

Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email...

In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....

First of all, I learnt a lot. Far more than just five things. I learnt you’re reading this in an F shape, skimming over my carefully...

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...

My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...

In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming?  A little bit ‘meh’....

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...

You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could...

In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise,...