Chris SilberstonJul 8, 20196 minSearch Engine ObservationsWhy you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s and women’s gym sneake...
Hayley CherrettJul 8, 20194 minCopywriters, sleep easy. The robots are coming.I met Alexa’s dad last week. Ok, I met the bloke behind the technology that powers Amazon’s smart speaker, William Tunstall-Pedoe. He was speaking at CogX19,...
Hayley CherrettMay 24, 20195 min‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded with them every single...
Chris SilberstonApr 26, 20195 minDear [customer name], sincerely [customer service rep]As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They deal with every conc...
Hayley CherrettJan 16, 20195 min7 opportunities to turn boring into brilliant I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the bin. I know it’s n...
Richard SpencerOct 31, 20184 minOperation never user semicolonUncovering the secrets of the User Experience community at the UX Insider conference I recently infiltrated a top-secret meeting of the tech Illuminati. They...
Chris SilberstonAug 3, 20184 minThe toughest two minutes of your lifeFrom DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you started on your winnin...
Chris SilberstonMay 17, 20185 minEveryone panic! GDPR is coming!Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email database. Then delete...
Hayley CherrettMar 22, 20186 minHow not to let your email die in the first centimetre.‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever. With so much unsolici...
Chris SilberstonOct 19, 20175 minQuaffing copy: how to make words look deliciousI once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to try one… don’t. But th...
Chris SilberstonJul 28, 20176 minHow to ignore marketing tips and write emails people actually readOpen rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of one significantly incr...
Chris SilberstonMar 30, 20173 minBye Bye Monkeys. Hello Robots.Welcoming the Artificially Intelligent Copywriter A new era is upon us. The children of the world have finally accepted our future. The robots are here to st...
Hayley CherrettMar 1, 20173 minEveryone’s a copywriter now. So you have to try harder.My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous orange presidents. He c...
Hayley CherrettJan 23, 20174 minIs your copy fit for purpose, or just written to fit?In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming? A little bit ‘meh’. You’re not alone. P...
Richard SpencerJul 11, 20163 minWhy you need to smash your web copy and rebuild it stronger.I used to love the 6 Million Dollar man as a kid. Lee Majors starred as astronaut Steve Austen who, severely injured in a flying accident, is reassembled usi...