Dear [customer name], sincerely [customer service rep]
As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
![Dear [customer name], sincerely [customer service rep]](https://static.wixstatic.com/media/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg)
Hayley Cherrett
- 3 min
Design vs copy slam down. Who are you backing?
Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...
Chris Silberston
- 6 min
Search Engine Observations
Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...
Hayley Cherrett
- 4 min
Copywriters, sleep easy. The robots are coming.
I met Alexa’s dad last week. Ok, I met the bloke behind the technology that powers Amazon’s smart speaker, William Tunstall-Pedoe. He was...
Hayley Cherrett
- 5 min
‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?
We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded...
Hayley Cherrett
- 5 min
7 opportunities to turn boring into brilliant
I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...
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- 4 min
Operation never user semicolon
Uncovering the secrets of the User Experience community at the UX Insider conference I recently infiltrated a top-secret meeting of the...
Chris Silberston
- 4 min
The toughest two minutes of your life
From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...
Chris Silberston
- 5 min
Everyone panic! GDPR is coming!
Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email...
Hayley Cherrett
- 5 min
How to make sure your emails are opened even when your business isn't.
‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....
Chris Silberston
- 5 min
Quaffing copy: how to make words look delicious
I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
Chris Silberston
- 6 min
How to ignore marketing tips and write emails people actually read
Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...
Chris Silberston
- 3 min
Bye Bye Monkeys. Hello Robots.
Welcoming the Artificially Intelligent Copywriter A new era is upon us. The children of the world have finally accepted our future. The...
Hayley Cherrett
- 3 min
Everyone’s a copywriter now. So you have to try harder.
My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...
Hayley Cherrett
- 4 min
Is your copy fit for purpose, or just written to fit?
In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming? A little bit ‘meh’....
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- 3 min
Why you need to smash your web copy and rebuild it stronger.
I used to love the 6 Million Dollar man as a kid. Lee Majors starred as astronaut Steve Austen who, severely injured in a flying...