Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...

Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...

I met Alexa’s dad last week. Ok, I met the bloke behind the technology that powers Amazon’s smart speaker, William Tunstall-Pedoe. He was...

We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded...

As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...

I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...

Uncovering the secrets of the User Experience community at the UX Insider conference I recently infiltrated a top-secret meeting of the...

From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...

Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email...

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...

Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...

Welcoming the Artificially Intelligent Copywriter A new era is upon us. The children of the world have finally accepted our future. The...

My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...

In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming?  A little bit ‘meh’....

I used to love the 6 Million Dollar man as a kid. Lee Majors starred as astronaut Steve Austen who, severely injured in a flying...