Hayley Cherrett5 minProduct naming: art, science or attack of the giggles?Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
Hayley Cherrett5 minPersuasive ecommerce. How to stop bored browsers abandoning their basket.Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...
Hayley Cherrett5 min7 opportunities to turn boring into brilliant I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...
Hayley Cherrett6 minPersuasive food packaging: work that space!In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...