Chris SilberstonFeb 204 minHow (not) to appeal to young people in your writingApparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks w...
Hayley CherrettMay 24, 20195 min‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded wi...
Hayley CherrettMar 14, 20194 minBrand manifestos: the most useful piece of copy your customers will never read.Last week, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook. Headlines and comment duly followed. But h...
Chris SilberstonJun 11, 20184 minHow to make your fucking awful brand not make me want to gouge my eyes out People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds li...
Hayley CherrettApr 30, 20186 minPersuasive food packaging: work that space!In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...
Chris SilberstonApr 13, 20182 minmillennials are destroying the english languageOMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from nap...
Hayley CherrettMar 1, 20173 minEveryone’s a copywriter now. So you have to try harder.My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous ora...