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    millennials are destroying the english language
    Chris Silberston
    • 2 min

    millennials are destroying the english language

    OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...
    Time to change your story?
    Hayley Cherrett
    • 4 min

    Time to change your story?

    In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
    5 reasons your Tone of Voice isn't working.
    -
    • 5 min

    5 reasons your Tone of Voice isn't working.

    Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...
    How (not) to appeal to young people in your writing
    Chris Silberston
    • 4 min

    How (not) to appeal to young people in your writing

    Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...
    ‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?
    Hayley Cherrett
    • 5 min

    ‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?

    We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded...
    Brand manifestos: the most useful piece of copy your customers will never read.
    Hayley Cherrett
    • 4 min

    Brand manifestos: the most useful piece of copy your customers will never read.

    Last week, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook. Headlines and comment duly followed. But...
    How to make your fucking awful brand not make me want to gouge my eyes out
    Chris Silberston
    • 4 min

    How to make your fucking awful brand not make me want to gouge my eyes out

    People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
    Persuasive food packaging: work that space!
    Hayley Cherrett
    • 6 min

    Persuasive food packaging: work that space!

    In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...
    Everyone’s a copywriter now. So you have to try harder.
    Hayley Cherrett
    • 3 min

    Everyone’s a copywriter now. So you have to try harder.

    My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...

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