I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t que...

Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into Mi...

The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making ...

Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...

Easy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to you...

People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds li...

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles aroun...

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because peop...

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to tr...

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be. S...

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a pro...

My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous ora...

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your c...

You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could...

Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to cop...