Katherine LewisMar 264 minHow do you fix B2B marketing that misses the mark ?The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making people’s jobs redund...
Chris SilberstonJan 175 minDrumroll pleaseWriting a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder of the Year in the ...
Chris SilberstonFeb 8, 20198 minWriting accessible copyEasy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to your website. Or a set ...
Chris SilberstonJun 11, 20184 minHow to make your fucking awful brand not make me want to gouge my eyes out People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds like a robot or a 1920...
Hayley CherrettJan 4, 20185 minHow to make sure your case studies have happy endings.Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles around. But, the customer...
Chris SilberstonNov 16, 20175 minLeave them hanging, and your readers will be desperate for more.Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because people read in an F shap...
Chris SilberstonOct 19, 20175 minQuaffing copy: how to make words look deliciousI once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to try one… don’t. But th...
Hayley CherrettSep 26, 20172 minIntroducing the fantabulous Thousand Monkey headline generator.Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be. See if this sounds va...
Chris SilberstonMar 23, 20174 min7 tips that turn form-filling into persuasive masterpieces.Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a proposal, or an award s...
Hayley CherrettMar 1, 20173 minEveryone’s a copywriter now. So you have to try harder.My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous orange presidents. He c...
Richard SpencerDec 6, 20166 minTo dee-dum or dum-dee that is the question.Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your copy has a pleasing r...
Hayley CherrettOct 31, 20163 min“Did you eat the last biscuit?” Detecting the copy criminal. You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could you have copy that ...
Richard SpencerSep 20, 20162 minHow a giraffe's bra can help you write better copy.Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to copywriters trying to b...