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    How to demonstrate impact in writing
    Chris Silberston
    • 4 min

    How to demonstrate impact in writing

    Despite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....
    How a giraffe's bra can help you write better copy.
    -
    • 2 min

    How a giraffe's bra can help you write better copy.

    Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
    Persuasive ecommerce. How to stop bored browsers abandoning their basket.
    Hayley Cherrett
    • 5 min

    Persuasive ecommerce. How to stop bored browsers abandoning their basket.

    Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...
    Naming without shaming
    Hayley Cherrett
    • 2 min

    Naming without shaming

    I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...
    7 habits of confident communicators
    Chris Silberston
    • 5 min

    7 habits of confident communicators

    Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
    How to write the perfect opening sentence.
    -
    • 3 min

    How to write the perfect opening sentence.

    The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...
    A complete guide to readability.
    Chris Silberston
    • 4 min

    A complete guide to readability.

    Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...
    The 3Cs of social. Staying on your audience's radar.
    Hayley Cherrett
    • 4 min

    The 3Cs of social. Staying on your audience's radar.

    You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...
    How do you fix B2B marketing that misses the mark ?
    Katherine Lewis
    • 4 min

    How do you fix B2B marketing that misses the mark ?

    The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...
    Communicating in a crisis
    Chris Silberston
    • 7 min

    Communicating in a crisis

    These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...
    The nature of nurture. Emails that turn prospects into customers and browsers into bookings.
    Hayley Cherrett
    • 6 min

    The nature of nurture. Emails that turn prospects into customers and browsers into bookings.

    “I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...
    Well, that was Blue Monday, but what about the rest of the week?
    Hayley Cherrett
    • 4 min

    Well, that was Blue Monday, but what about the rest of the week?

    Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...
    Drumroll please
    Chris Silberston
    • 5 min

    Drumroll please

    Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...
    Writing accessible copy
    Chris Silberston
    • 8 min

    Writing accessible copy

    Easy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to...
    How to make your fucking awful brand not make me want to gouge my eyes out
    Chris Silberston
    • 4 min

    How to make your fucking awful brand not make me want to gouge my eyes out

    People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
    How to make sure your case studies have happy endings.
    Hayley Cherrett
    • 5 min

    How to make sure your case studies have happy endings.

    Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...
    Leave them hanging, and your readers will be desperate for more.
    Chris Silberston
    • 5 min

    Leave them hanging, and your readers will be desperate for more.

    Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
    Quaffing copy: how to make words look delicious
    Chris Silberston
    • 5 min

    Quaffing copy: how to make words look delicious

    I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
    Introducing the fantabulous Thousand Monkey headline generator.
    Hayley Cherrett
    • 2 min

    Introducing the fantabulous Thousand Monkey headline generator.

    Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....
    7 tips that turn form-filling into persuasive masterpieces.
    Chris Silberston
    • 4 min

    7 tips that turn form-filling into persuasive masterpieces.

    Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...
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