Chris Silberston4 minHow to demonstrate impact in writingDespite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....
-2 minHow a giraffe's bra can help you write better copy.Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
Hayley Cherrett5 minPersuasive ecommerce. How to stop bored browsers abandoning their basket.Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...
Hayley Cherrett2 minNaming without shamingI always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...
Chris Silberston5 min7 habits of confident communicatorsConsumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
-3 minHow to write the perfect opening sentence. The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...
Chris Silberston4 minA complete guide to readability.Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...
Hayley Cherrett4 minThe 3Cs of social. Staying on your audience's radar.You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...
Katherine Lewis4 minHow do you fix B2B marketing that misses the mark ?The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...
Chris Silberston7 minCommunicating in a crisisThese are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...
Hayley Cherrett6 minThe nature of nurture. Emails that turn prospects into customers and browsers into bookings.“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...
Hayley Cherrett4 minWell, that was Blue Monday, but what about the rest of the week?Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...
Chris Silberston5 minDrumroll pleaseWriting a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...
Chris Silberston8 minWriting accessible copyEasy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to...
Chris Silberston4 minHow to make your fucking awful brand not make me want to gouge my eyes out People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
Hayley Cherrett5 minHow to make sure your case studies have happy endings.Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...
Chris Silberston5 minLeave them hanging, and your readers will be desperate for more.Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
Chris Silberston5 minQuaffing copy: how to make words look deliciousI once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
Hayley Cherrett2 minIntroducing the fantabulous Thousand Monkey headline generator.Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....
Chris Silberston4 min7 tips that turn form-filling into persuasive masterpieces.Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...