Despite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....

Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...

Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...

I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...

Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...

The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...

Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...

You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...

The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...

These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...

“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...

Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...

Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...

Easy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to...

People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...