The 3Cs of social. Staying on your audience's radar.
You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged being our new “how not to do crisis comms” example. So what’s next? It’s time to adjust to the new normal. Staying on your audience’s radar should be your top priority. Crisis or not, we think you can do this effectively on your social channels with three simple Cs: 1. Conversation 2. Community 3. Creativity But with so many businesses closing