7 ways to boost action
You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
Chris Silberston
- 6 min
5 steps to build trust through language
Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
Chris Silberston
- 4 min
Adding variety to your writing
Having delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...
Hayley Cherrett
- 3 min
How to make messages stick
“Hands. Face. Space”. The latest line for the nation to remember conjured up by Boris himself. Did we really need something new to...
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- 2 min
How a giraffe's bra can help you write better copy.
Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
Hayley Cherrett
- 4 min
Ten alternative writing tips
Most writing tips follow the same vein: use shorter sentences, use lots of verbs, plan before writing etc etc. All the tips that lurk on...
Chris Silberston
- 2 min
millennials are destroying the english language
OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...
Chris Silberston
- 4 min
A tone of voice too far
It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...
Hayley Cherrett
- 2 min
The 5-minute copy fix.
The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...
Hayley Cherrett
- 6 min
A copywriter’s POV on personalisation
Data is a wonderful thing. Thanks to endless tracking, cookies, contactless payments and so on, businesses know more than ever about...
Hayley Cherrett
- 4 min
Time to change your story?
In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
Hayley Cherrett
- 5 min
Persuasive ecommerce. How to stop bored browsers abandoning their basket.
Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...
Hayley Cherrett
- 2 min
Naming without shaming
I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...
Chris Silberston
- 5 min
7 habits of confident communicators
Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
Chris Silberston
- 5 min
Empathy. The most persuasive communication tool?
In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...
Hayley Cherrett
- 3 min
Online training: the good, the bad and the yawnsome.
Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Can’t...
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- 3 min
How to write the perfect opening sentence.
The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...
Chris Silberston
- 4 min
A complete guide to readability.
Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...
Hayley Cherrett
- 4 min
The 3Cs of social. Staying on your audience's radar.
You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...
Katherine Lewis
- 4 min
How do you fix B2B marketing that misses the mark ?
The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...