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    7 ways to boost action
    Hayley Cherrett
    • 4 min

    7 ways to boost action

    You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
    5 steps to build trust through language
    Chris Silberston
    • 6 min

    5 steps to build trust through language

    Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
    Adding variety to your writing
    Chris Silberston
    • 4 min

    Adding variety to your writing

    Having delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...
    How to make messages stick
    Hayley Cherrett
    • 3 min

    How to make messages stick

    “Hands. Face. Space”. The latest line for the nation to remember conjured up by Boris himself. Did we really need something new to...
    How a giraffe's bra can help you write better copy.
    -
    • 2 min

    How a giraffe's bra can help you write better copy.

    Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
    Ten alternative writing tips
    Hayley Cherrett
    • 4 min

    Ten alternative writing tips

    Most writing tips follow the same vein: use shorter sentences, use lots of verbs, plan before writing etc etc. All the tips that lurk on...
    millennials are destroying the english language
    Chris Silberston
    • 2 min

    millennials are destroying the english language

    OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...
    A tone of voice too far
    Chris Silberston
    • 4 min

    A tone of voice too far

    It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...
    The 5-minute copy fix.
    Hayley Cherrett
    • 2 min

    The 5-minute copy fix.

    The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...
    A copywriter’s POV on personalisation
    Hayley Cherrett
    • 6 min

    A copywriter’s POV on personalisation

    Data is a wonderful thing. Thanks to endless tracking, cookies, contactless payments and so on, businesses know more than ever about...
    Time to change your story?
    Hayley Cherrett
    • 4 min

    Time to change your story?

    In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
    Persuasive ecommerce. How to stop bored browsers abandoning their basket.
    Hayley Cherrett
    • 5 min

    Persuasive ecommerce. How to stop bored browsers abandoning their basket.

    Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...
    Naming without shaming
    Hayley Cherrett
    • 2 min

    Naming without shaming

    I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...
    7 habits of confident communicators
    Chris Silberston
    • 5 min

    7 habits of confident communicators

    Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
    Empathy. The most persuasive communication tool?
    Chris Silberston
    • 5 min

    Empathy. The most persuasive communication tool?

    In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...
    Online training: the good, the bad and the yawnsome.
    Hayley Cherrett
    • 3 min

    Online training: the good, the bad and the yawnsome.

    Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Can’t...
    How to write the perfect opening sentence.
    -
    • 3 min

    How to write the perfect opening sentence.

    The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...
    A complete guide to readability.
    Chris Silberston
    • 4 min

    A complete guide to readability.

    Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...
    The 3Cs of social. Staying on your audience's radar.
    Hayley Cherrett
    • 4 min

    The 3Cs of social. Staying on your audience's radar.

    You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...
    How do you fix B2B marketing that misses the mark ?
    Katherine Lewis
    • 4 min

    How do you fix B2B marketing that misses the mark ?

    The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...
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