It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...

The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...

Data is a wonderful thing. Thanks to endless tracking, cookies, contactless payments and so on, businesses know more than ever about...

In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...

Brands face many challenges. But none predicted a pandemic would be one of them. As the shops shut, it sent some retailers into a panic,...

I always buy Bran Flakes as part of my weekly shopping. I don’t stop to check if there’s an offer on or not. I just buy them. I don’t...

Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...

In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...

Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Can’t...

The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...

Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...

You can breathe a sigh of relief – crisis comms are (mostly) out of the way. Hopefully your audience responded well and you’ve dodged...

The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...

These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...

“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...

Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...

Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...

Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...

Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...

Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...