Communicating in a crisis
These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...
Hayley Cherrett
- 6 min
The nature of nurture. Emails that turn prospects into customers and browsers into bookings.
“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...
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- 5 min
5 reasons your Tone of Voice isn't working.
Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...
Chris Silberston
- 4 min
How (not) to appeal to young people in your writing
Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...
Hayley Cherrett
- 3 min
Design vs copy slam down. Who are you backing?
Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...
Hayley Cherrett
- 4 min
Well, that was Blue Monday, but what about the rest of the week?
Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...
Chris Silberston
- 5 min
Drumroll please
Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...
Chris Silberston
- 6 min
Search Engine Observations
Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...
Hayley Cherrett
- 4 min
Copywriters, sleep easy. The robots are coming.
I met Alexa’s dad last week. Ok, I met the bloke behind the technology that powers Amazon’s smart speaker, William Tunstall-Pedoe. He was...
Hayley Cherrett
- 5 min
‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?
We wondered whether GDPR might kill off the e-newsletter. But, looking at the current state of my inbox, apparently not. I’m bombarded...
Hayley Cherrett
- 4 min
Brand manifestos: the most useful piece of copy your customers will never read.
Last week, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook. Headlines and comment duly followed. But...
Chris Silberston
- 8 min
Writing accessible copy
Easy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to...
Hayley Cherrett
- 5 min
7 opportunities to turn boring into brilliant
I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...
Hayley Cherrett
- 5 min
A guide to writing the perfect unthank-you letter
It’s part of every Christmas. Predictable from certain individuals. Often extremely tacky. It’s the unwanted gift. At least one will...
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- 4 min
Operation never user semicolon
Uncovering the secrets of the User Experience community at the UX Insider conference I recently infiltrated a top-secret meeting of the...
Hayley Cherrett
- 2 min
Copywriting under the microscope for alumni relations at Imperial College
Imperial College London boasts the most fantastic roster of science and engineering alumni. The challenge for the alumni relations team...
Chris Silberston
- 4 min
The toughest two minutes of your life
From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...
Chris Silberston
- 4 min
How to make your fucking awful brand not make me want to gouge my eyes out
People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
Chris Silberston
- 5 min
Everyone panic! GDPR is coming!
Is this the end of marketing as we know it? Wetherspoons have shown us the perfect solution for complying with GDPR: delete your email...
Hayley Cherrett
- 6 min
Persuasive food packaging: work that space!
In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...