Communicating in a crisis


- 6 min
The nature of nurture. Emails that turn prospects into customers and browsers into bookings.

- 5 min
5 reasons your Tone of Voice isn't working.

- 4 min
How (not) to appeal to young people in your writing

- 3 min
Design vs copy slam down. Who are you backing?

- 4 min
Well, that was Blue Monday, but what about the rest of the week?

- 5 min
Drumroll please

- 6 min
Search Engine Observations

- 4 min
Copywriters, sleep easy. The robots are coming.

- 5 min
‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?

- 4 min
Brand manifestos: the most useful piece of copy your customers will never read.

- 8 min
Writing accessible copy

- 5 min
7 opportunities to turn boring into brilliant

- 5 min
A guide to writing the perfect unthank-you letter

- 4 min
Operation never user semicolon

- 2 min
Copywriting under the microscope for alumni relations at Imperial College

- 4 min
The toughest two minutes of your life

- 4 min
How to make your fucking awful brand not make me want to gouge my eyes out

- 5 min
Everyone panic! GDPR is coming!

- 6 min
Persuasive food packaging: work that space!