Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...

Welcoming the Artificially Intelligent Copywriter A new era is upon us. The children of the world have finally accepted our future. The...

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...

My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...

In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming?  A little bit ‘meh’....

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...

You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could...

In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise,...

We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...

I used to love the 6 Million Dollar man as a kid. Lee Majors starred as astronaut Steve Austen who, severely injured in a flying...

Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your...

Everyone likes a holiday. But writing copy about them is a different matter. When you’re selling the same thing as hundreds of other...