How to make sure your emails are opened even when your business isn't.
‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....
joanna02450
- 5 min
5 things I learnt at an A Thousand Monkeys workshop
First of all, I learnt a lot. Far more than just five things. I learnt you’re reading this in an F shape, skimming over my carefully...
Hayley Cherrett
- 5 min
How to make sure your case studies have happy endings.
Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...
Chris Silberston
- 5 min
Leave them hanging, and your readers will be desperate for more.
Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
Chris Silberston
- 5 min
Quaffing copy: how to make words look delicious
I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
Hayley Cherrett
- 2 min
Introducing the fantabulous Thousand Monkey headline generator.
Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....
Chris Silberston
- 6 min
How to ignore marketing tips and write emails people actually read
Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...
Chris Silberston
- 3 min
Bye Bye Monkeys. Hello Robots.
Welcoming the Artificially Intelligent Copywriter A new era is upon us. The children of the world have finally accepted our future. The...
Chris Silberston
- 4 min
7 tips that turn form-filling into persuasive masterpieces.
Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...
Hayley Cherrett
- 3 min
Everyone’s a copywriter now. So you have to try harder.
My son’s 12. He’s addicted to memes – those poster-like lines slapped on pictures of cats, Korean despots, grumpy babies and luminous...
Hayley Cherrett
- 4 min
Is your copy fit for purpose, or just written to fit?
In your heart of hearts, is your marketing copy everything it could be? It’s ok, but somehow a little underwhelming? A little bit ‘meh’....
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- 6 min
To dee-dum or dum-dee that is the question.
Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...
Hayley Cherrett
- 3 min
“Did you eat the last biscuit?” Detecting the copy criminal.
You want your reader to believe you. If they’re going to buy your product or service, you need them to trust you. But, unwittingly, could...
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- 4 min
Why storytelling is in pieces.
In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise,...
Chris Silberston
- 3 min
Selling Scunthorpe. The secrets of great travel writing.
We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...
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- 3 min
Why you need to smash your web copy and rebuild it stronger.
I used to love the 6 Million Dollar man as a kid. Lee Majors starred as astronaut Steve Austen who, severely injured in a flying...
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- 2 min
How to write a smokin’ intro.
Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your...
Chris Silberston
- 2 min
How to be a travel writer without travelling.
Everyone likes a holiday. But writing copy about them is a different matter. When you’re selling the same thing as hundreds of other...