Golf isn’t just exclusive memberships and tartan trousers. England Golf knew their website wasn’t doing justice to the good work and initiatives they were putting in place to change perceptions. As the standard bearer for growing the sport, they needed fresh content to convince the sceptics.
With another urgent outreach campaign always just around the corner, past attempts at updating the website had fallen by the wayside. The marketing team were under pressure to get it right. Many of the pages hadn't been reviewed in years. And with different stakeholders responsible for different areas of the site, it was going to be a mammoth task to get all the content together.
What we did
“We were so pleased with your excellent organisation, understanding of our brief and your ability to meet our tight deadlines”
We wrote and project managed 160 pages of content in less than two months. The team brought us into the project relatively late so it was a mad dash to the deadline. But we still got there early!