Golf isn’t just exclusive memberships and tartan trousers. England Golf knew their website wasn’t doing justice to the good work and initiatives they were putting in place to change perceptions. As the standard bearer for growing the sport, they needed fresh content to convince the sceptics.
With another urgent outreach campaign always just around the corner, past attempts at updating the website had fallen by the wayside. The marketing team were under pressure to get it right. Many of the pages hadn't been reviewed in years. And with different stakeholders responsible for different areas of the site, it was going to be a mammoth task to get all the content together.
What we did
Interviewed key staff
We spoke to a range of people in the England Golf team – from volunteer managers to handicapping experts. These conversations helped us grab nuggets of information and figure out how much work each area needed.
Structured the site
Having spoken to the subject experts, we were in the ideal position to help get the structure in order. England Golf asked us to create the sitemap. We also offered insightful UX and design recommendations to make navigating the site an enjoyable experience.
Kept everything on track
The project involved our writers and project managers, England Golf marketing staff and subject experts, and the web agency’s design team. The simplest solution to keep everyone up to date was a shared Google Sheet, which became the key document for the whole project.
Ramped up the mission
England Golf has set some big goals for the next few years. And the website needed to reflect that. We brought their mission of growing the game to life in different areas across the site.
“We were so pleased with your excellent organisation, understanding of our brief and your ability to meet our tight deadlines”
We wrote and project managed 160 pages of content in less than two months. The team brought us into the project relatively late so it was a mad dash to the deadline. But we still got there early!