There’s never been a better time for staycation holidays. Warmer weather, uncertain exchange rates, more activities. But outside of school holidays, Hoburne still had plenty of vacancies to fill. How could better print and digital copy help them fill the ‘shoulder season’ and grow the business?
Even in the digital era, brochures are vital to holiday sales. The existing copy was lyrical on locations but not pushing the benefits of a Hoburne break - especially off-peak. The web copy followed a similar pattern - and wasn't effective in directing folk to book. With a new print run booked in weeks and a new web design on its way, a fresh take on copy was needed.
What we did
"Reviewed the copy for the Naish landing page and it looks fantastic. We have no commitments or amends. It's a good amount of content and contains the local keywords/variations of these, as you'd expect but is very organic."
Senior Account Manager
A well-made brochure is something to be proud of. And we're proud to have been involved in this one. The copy now brings the destinations to life and that's got to be good for bookings!