AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
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Kathryn Hudson-Cook
- 5 min
6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Chris Silberston
- 5 min
What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Hayley Cherrett
- 5 min
5 copywriting myths busted
“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...
Chris Silberston
- 4 min
How to demonstrate impact in writing
Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Hayley Cherrett
- 7 min
What's the best kind of copywriting?
Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
Hayley Cherrett
- 4 min
7 ways to boost your call to action
You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
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- 2 min
Why planning makes perfect writing
Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
Hayley Cherrett
- 2 min
The 5-minute copy fix.
The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...
Chris Silberston
- 5 min
7 habits of confident communicators
Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
Chris Silberston
- 4 min
How (not) to appeal to young people in your writing
Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...
Hayley Cherrett
- 5 min
7 opportunities to turn boring into brilliant
I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...
Hayley Cherrett
- 5 min
A guide to writing the perfect unthank-you letter
It’s part of every Christmas. Predictable from certain individuals. Often extremely tacky. It’s the unwanted gift. At least one will...
Chris Silberston
- 5 min
Leave them hanging, and your readers will be desperate for more.
Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
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