The magic of your customer’s voice: how to increase email conversions using their language
The secret weapon of effective copywriting Let's consider how most people write email copy. You sit down at your desk, open a new page on...
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Chris Silberston
- 4 min
The dark art of B2B email writing
Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...
Hayley Cherrett
- 6 min
The nature of nurture. Emails that turn prospects into customers and browsers into bookings.
“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...
Hayley Cherrett
- 5 min
‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?
Email is not just surviving, it’s thriving. HubSpot reports 99% of us check our inboxes every day. This means newsletters are still a...
Hayley Cherrett
- 5 min
How not to let your email die in the first centimetre.
‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....
Chris Silberston
- 6 min
How to ignore marketing tips and write emails people actually read
Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...
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