Tone of voice: no-brainer or time-waster?
Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
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Hayley Cherrett
- 4 min
How to create a positive tone of voice
“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Chris Silberston
- 4 min
Good Tone of Voice v bad Tone of Voice
It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...
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- 5 min
5 reasons your Tone of Voice isn't working.
Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...
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