AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
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Chris Silberston
- 5 min
What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Hayley Cherrett
- 6 min
Can online tools really help you write better headlines?
When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
Chris Silberston
- 3 min
How to write a great headline
Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
Hayley Cherrett
- 4 min
The value of interviews. Why it's important to talk to people.
While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Chris Silberston
- 4 min
How to demonstrate impact in writing
Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Hayley Cherrett
- 7 min
What's the best kind of copywriting?
Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
Hayley Cherrett
- 4 min
7 ways to boost your call to action
You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
Hayley Cherrett
- 2 min
The 5-minute copy fix.
The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...
Chris Silberston
- 4 min
How to make your fucking awful brand not make me want to gouge my eyes out
People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
Chris Silberston
- 3 min
Selling Scunthorpe. The secrets of great travel writing.
We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...
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