Hayley Cherrett

“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...

While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...

Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...