top of page

Sharper Writing Online

We’ve been running our Sharper Writing workshops for over 15 years. They’re fun, informative, tip-filled sessions, that help people become more confident, creative and persuasive writers.

And now we deliver them online too.

Online isn’t second best, but it is different. So, here are some ideas to help you get the most out of your session.

  • Do you know what you want to achieve?
    Yes – Great. Tell us more then we’ll get a plan together, discuss your deadlines and get started. No – Don’t worry. That’s what scoping calls are for. We’d love to talk to you about your web content needs and what you want to achieve. Defining the brief before we start writing means you’ll be chuffed with the end result.
  • Have you got a sitemap?
    Yes – Get us up to speed, show us your sitemap and we’ll make recommendations along the way. If you have any niggling doubts, now is the time to speak up. Nailing the structure of your site is absolutely critical to your site’s success. No – It can seem daunting to know where to begin, but we can audit your current website, provide recommendations and start your sitemap from scratch. Getting the logic of your story right is the first step to achieving persuasive web content.
  • Is your tone of voice in good shape?
    Yes – Brilliant! We’d love to see your guidelines. We’ll start with a few sample pages to check you’re happy. Our writers will use their eagle eyes to hunt for opportunities to inject your personality on every page. No – Rebuilding or refreshing your website is a massive investment. Reviewing (or defining) your tone of voice before you start is a good place to start. We can help with this.
  • Is your source copy ready?
    Yes – Let us take a look and see what shape it’s in. We’ll probably ask you lots of questions at this point and check there isn’t any gaps before we start. Our writers off a fresh pair of eyes and identify where you could add value or help readers. No – Organising information can time consuming. Leaving us to the interview your experts can help us gather everything you need and make sure all the information is up to date. (read: The value of interviews. Why it's important to talk to people.)

Need more information?

We've run workshops for...

DK.png
BMS.png
KCL.png
Hodder & Stoughton.png
MMU.png
University of Bath.png
Thrive-AudiencesNI.png
NTU.png
Imperial College London.png
ACE.png
Simon & Schuster.png

"Very engaging and relevant - tips to try out immediately!"

Imogen Buller, Communications Officer
Arts Council England

A very interesting and thought-provoking session. I'll certainly be putting some of the techniques into practice.

Kelly Williams, Marketing Manager
Civica

bottom of page