Practical tips that put
the persuasive power of storytelling
into all your marketing communications.
Tuesday 3rd December 2024, 12-1pm (GMT)
There's a lot of hype around storytelling. But not much practical help on how to make the most of it in your copy.
In this free online taster session, we focus on how you can use the oldest persuasive technique of them all to power up your copy and engage your readers.
You know storytelling is powerful. But how do you use it?
There's so much on storytelling as a persuasive technique, it's impossible to ignore.
But how do you use storytelling on a homepage? Or a B2B email? Would a story be out of place in a bid or a proposal?
Award-winning copywriter, Richard Spencer, has taught thousands of writers how to use storytelling techniques to sell. On 3rd December, he'll help you power up your copy with 6 storytelling techniques.
Storytelling techniques for real-world challenges
In this fast-paced workout, you’ll learn practical tips that boost your copy with the age-old power of stories.
Techniques include:
Activate minds wired for story
Engage minds that love to receive information as stories.
The language of story
Discover how vivid and sensory language makes an impact.
'Man in a hole' and other story arcs
Learn storytelling structures you can use in any media.
Cliffhanger copy
Create copy that keeps readers on the edge of their seat
Stories for every media
Explore different knds of stories for different platforms
And everyone lived happily ever after
End on a high note and encourage action
"Interesting refresh into writing copy and reaching your audience. Quick, easy and useful tips to use and apply in my work. Sparked my interest in copywriting again!"
Digital Marketing & Communications Coordinator
University of Essex
"Really enjoyed the workshop. Great ideas and tools that are useful in the future"
Events Administrator
Capsticks
Storify your Copy will give you the tools you need to:
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Engage readers from the get go
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Keep your customers hooked
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Create more memorable content
Sign up now for our free Storifying workout
This is a unique opportunity to learn practical storytelling approaches to great copy that will save you time and boost creativity.
If you think your team would benefit from a longer session on copywriting skills in general, check out our Sharper Business Writing pages.