Arts University Bournemouth
Arts schools and universities often have a similar story to tell. Not only have they existed for hundreds of years, they have famous alumni and great industry links. Many don’t know how to make themselves stand out. But we have the ideas and techniques to grab attention and create memorable marketing material.
The challenge
A creative university needed a creative prospectus. But with hundreds of universities out there making a new prospectus every year, it can be easy to think everything had been done.
What we did
Prospectus
We worked with design agency Bond&Coyne to create the new House of Cards prospectus, which is still being used year-after-year
Brochures
We helped AUB to develop copy for their new Innovate brochures, targeting small businesses and start ups.
Recruitment
Using the picturesque location, we lured in new recruits for the university with new campaign writing, enticing people to relocate to the area.
Year after year, AUB ask our talented writers to come back to mentor design students on marketing themselves.
Mentoring
The results
Applications increase/HEIST Award/Used year after year