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Making every word count in HE

Strategy, copywriting and Tone of Voice for universities

With more competition than ever, what universities say (and how they say it) is critical to creating a clear identity in a crowded market.


Your content needs to be compelling for a generation scrolling digital platforms faster than you can blink. At the same time, your words need the intelligence and insight that reflect your academic excellence.

The challenge is daunting. Especially when you have so much content to deliver across so many platforms.

Here's how we can help.

  • Do you know what you want to achieve?
    Yes – Great. Tell us more then we’ll get a plan together, discuss your deadlines and get started. No – Don’t worry. That’s what scoping calls are for. We’d love to talk to you about your web content needs and what you want to achieve. Defining the brief before we start writing means you’ll be chuffed with the end result.
  • Have you got a sitemap?
    Yes – Get us up to speed, show us your sitemap and we’ll make recommendations along the way. If you have any niggling doubts, now is the time to speak up. Nailing the structure of your site is absolutely critical to your site’s success. No – It can seem daunting to know where to begin, but we can audit your current website, provide recommendations and start your sitemap from scratch. Getting the logic of your story right is the first step to achieving persuasive web content.
  • Is your tone of voice in good shape?
    Yes – Brilliant! We’d love to see your guidelines. We’ll start with a few sample pages to check you’re happy. Our writers will use their eagle eyes to hunt for opportunities to inject your personality on every page. No – Rebuilding or refreshing your website is a massive investment. Reviewing (or defining) your tone of voice before you start is a good place to start. We can help with this.
  • Is your source copy ready?
    Yes – Let us take a look and see what shape it’s in. We’ll probably ask you lots of questions at this point and check there isn’t any gaps before we start. Our writers off a fresh pair of eyes and identify where you could add value or help readers. No – Organising information can time consuming. Leaving us to the interview your experts can help us gather everything you need and make sure all the information is up to date. (read: The value of interviews. Why it's important to talk to people.)

“A Thousand Monkeys are fantastic to work with: attentive, diligent and always ready to dig deeper into the brief to ensure that we as the client get exactly what we were after.”

Marketing & Communications Manager (Business School) 
King's College London

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Copy for the King's Student app

750+ posts and pages
16,000+ total users
1,000,000+ sessions
1 copywriting workshop

How can we help?

Need a distinctive tone of voice or some compelling course descriptions? Could your email nurture journey keep prospective students engaged more effectively?


Whether you need extra resources, a fresh pair of eyes, or writing training to boost your skills, we'd love to explain how we can help.

Call us on 01202 611013 or email

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