From manifestos to master’s
Powerful copy for business schools
Business schools are a unique proposition in higher education. And they require a unique approach to content creation and marketing.
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How do you show that the school has academic rigour – but also gives students practical skills and experience?
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How do you attract prospects who want to change the world – at the same time as those who simply want a high-paid job in the city?
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How do you promote the less popular courses – while still giving the MBA the marketing attention it deserves as a major source of income for the university?
We’ve worked with business schools on everything from course descriptions to straplines – and we understand the challenges that the other faculties probably can’t appreciate.
Audiences of all shapes and sizes
Business schools, perhaps more than any other university department, have a wide range of audiences to communicate with. School leavers, recent graduates, professionals on a career break, professionals working and studying at the same time, career researchers, business partners, policymakers, third sector organisations… the list goes on.
It takes skill (and lots of practice) to tailor content to different readers, while still maintaining the consistency of tone that the university brand requires.
Some recent projects
We’ve crafted comms for every audience imaginable, from anxious parents to Chinese corporate investors. Recent examples include:
How can we help?
Business schools are facing a number of challenges, many exclusive to their speciality within the higher education sector. But the opportunities are even greater.
Exciting courses based on cutting-edge research and the latest global events. Impressive job prospects and inspiring graduate stories. Influential researchers and respected partnerships with leading brands and organisations. Is your copy making the most of the amazing strengths of your school?
Every business school has its own unique traits that help it stand out against the competition. Get in touch to see how we can help you communicate yours.