Clear and compelling messaging for Civica Central Government
Civica are leaders in technology for the public sector. But the Central Government team felt their copy didn’t match up to their industry reputation. They asked A Thousand Monkeys to help create a range of new materials – from web copy to sales brochures – that would show potential clients the transformative impact Civica could have on their organisations.
When the team decided to rethink their offer to central government organisations, they realised that a lot of copy had to change. But more importantly, they needed a new way of talking about their services. Simply editing existing content wasn't going to cut it.
What we did
Propositions and naming
The Central Government team had some great ideas about the direction of the service – our job was to put that into words. After collaborative video calls to define an approach, we created a proposition statement for Application Modernisation, a key product.
Even the most skilled sales teams need supporting materials to help convert prospects into clients. We created a concise yet comprehensive guide to Application Modernisation that would help the sales reps become even more effective.
The Central Government pages of the Civica site were out of date and not something the team were keen on sharing with clients. New web pages were essential to complement the updated content we helped create for the sales and marketing teams.
We created a set of emails that introduced Civica Central Government and its solutions in a straightforward way – highlighting the key benefits of working with Civica and how they can help government organisations overcome their challenges.