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Spreading the word about saving the world

Armed with expertise, funding and people power, universities have what it takes to be a force for good when it comes to protecting people and our planet.

For any public organisation trying to achieve something good in the world, reports are an essential tool to keep track of targets and demonstrate impact to the wider world. Each year, King's College London reports on its progress through their UN Sustainable Development Goals report. 

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Challenge

For a large university like King’s, being able to concisely communicate all the great work they’re doing isn’t an easy task. There are lots of projects running on different timelines across many departments. The team at King’s asked for our help in creating a consistent tone across all the many and varied initiatives - and use every word of every case study to make an impact.

What we did

Created compelling copy

Each of the 136 stories had to make sense in isolation – despite being a snapshot of a much bigger picture in many cases. This meant making sure every word added value.

Linked stories to strategic goals

With 17 goals in total, we helped highlight their progress across social, economic and environmental sustainability. Every story explicitly linked back to the Sustainable Development Goal for that section of the report, without being repetitive, to make it quick for readers to understand the impact.

Revitalised design

With a high volume of stories, we created a design that balanced copy and infographics to avoid large chunks of text and keep the reader engaged.

“Just want to again express our gratitude for all your hard work. We know we have been quite demanding at times, but we really appreciate your efforts in getting this report into tip-top condition.”

Senior Communications Officer
King's College London 

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Can we help you with your next report? Get in touch

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