The business teams we work with are experts in their field, not writers. They often struggle to communicate brilliant ideas or hard work when it comes to reports or presentations. Our 5-step approach to business writing helps them conquer the blank page and create high quality documents to tight deadlines – without stress. Which has got to be good for business.

Benefits of being a sharper business writer

Your ideas and work get better results
You save time and stress – so you can focus on your role
Teams work better together with an agreed approach
Boards and senior teams appreciate increased clarity
You can guide junior colleagues’ writing more effectively

What to expect on the day

A practical session full of ideas you can use straightaway
Insights from professional writers who work with a wide range of businesses
Proven techniques that remove subjectivity and opinion about style
Lunch, biscuits and tea

Module 1: Think

We’ll show how the right kind of thought up front saves a great deal of cut, paste and error. We’ll look at:

What makes readers tick
Creating single-minded messages
Keeping readers interested with benefits

Module 2: Organise

Effective planning is the secret to saving time and stress. It also frees you up to make far more powerful use of language. You’ll learn how to use:

Visual techniques for quick creative planning
Microsoft Word Outline View to structure longer documents
Bullet point outlines to get buy-in from the rest of your team

Module 3: Write

Writing anything in a busy office is a challenge. We’ll show what you can do to cope with the noise and interruptions – and develop real flow.

Module 4: Improve

Understanding the principles of style will give your writing more impact. We’ll cover:

How to make sentences more powerful
How to measure the readability of your text
What makes language more memorable

Module 5: Guide

We look at the signposts you can use to guide today’s skim readers:

How to write headlines
The best way to use bullet points
The layouts that make reading a pleasure

To book your own in-house Sharper Business Writing course, or more information, please contact jo@athousandmonkeys.co.uk or call 01202 611013.

Boost creativity, generate snappy content and smash deadlines with our open workshop!

Sharper Business Writing

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