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Kathryn Hudson-Cook
Writer
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Join date: Apr 20, 2023
Posts (3)
Feb 28, 2025 ∙ 3 min
Think like a copywriter, not a writer
“You were so preoccupied with whether or not you could, you didn’t stop to think if you should.” That iconic line from Jurassic Park,...
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Sep 5, 2023 ∙ 5 min
6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
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Apr 20, 2023 ∙ 5 min
The magic of your customer’s voice: how to increase email conversions using their language
The secret weapon of effective copywriting Let's consider how most people write email copy. You sit down at your desk, open a new page on...
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