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From analyst reports to whitepapers

Content marketing support for Coupa

Coupa is a Business Spend Management platform with some unique capabilities. Tech analysts and their customers all agree that other software can’t match Coupa’s community and AI-powered insights that drive smarter spending decisions in large organisations.

Over the years we’ve worked with Coupa, we’ve provided a range of writing services ranging from last-minute headlines to longer-term content planning.

  • Do you know what you want to achieve?
    Yes – Great. Tell us more then we’ll get a plan together, discuss your deadlines and get started. No – Don’t worry. That’s what scoping calls are for. We’d love to talk to you about your web content needs and what you want to achieve. Defining the brief before we start writing means you’ll be chuffed with the end result.
  • Have you got a sitemap?
    Yes – Get us up to speed, show us your sitemap and we’ll make recommendations along the way. If you have any niggling doubts, now is the time to speak up. Nailing the structure of your site is absolutely critical to your site’s success. No – It can seem daunting to know where to begin, but we can audit your current website, provide recommendations and start your sitemap from scratch. Getting the logic of your story right is the first step to achieving persuasive web content.
  • Is your tone of voice in good shape?
    Yes – Brilliant! We’d love to see your guidelines. We’ll start with a few sample pages to check you’re happy. Our writers will use their eagle eyes to hunt for opportunities to inject your personality on every page. No – Rebuilding or refreshing your website is a massive investment. Reviewing (or defining) your tone of voice before you start is a good place to start. We can help with this.
  • Is your source copy ready?
    Yes – Let us take a look and see what shape it’s in. We’ll probably ask you lots of questions at this point and check there isn’t any gaps before we start. Our writers off a fresh pair of eyes and identify where you could add value or help readers. No – Organising information can time consuming. Leaving us to the interview your experts can help us gather everything you need and make sure all the information is up to date. (read: The value of interviews. Why it's important to talk to people.)
Auditorium Audience

How can we help?

Urgent deadlines. Evolving briefs. Specialist subject matter. Sound familiar?


Our work for Coupa has taken the stress away from the marketing team so they can focus on strategic goals.


Whether you're a tech platform with a niche audience or a professional services company dealing with sensitive content, we can help you create the content you need, when you need it.

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