*WTF is PUI copy?
The PUI triangle of compelling copy:
Persuasive copy isn’t always useful. Useful copy doesn’t have to be interesting. Interesting content isn’t directly persuasive. But outside of the triangle lies brochure killing, web numbing, customer mystifying, land of the bland writing. Seems obvious, but it’s amazing how often copy, content or tone of voice fail this simple test.
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"Excellent workshop. Packed full of practical tips and well paced. Really knowledgeable presenter"
Simone Dumergue, Marketing & Communications Manager at the University of Bath
A very interesting and thought-provoking session. I'll certainly be putting some of the techniques into practice.
Kelly Williams, Marketing Manager