We’ve written brand positioning statements for universities, software developers, law firms, travel companies and upmarket ovens....

As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...

When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...

Much of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...

As a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...

Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...

“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...

Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...

When it comes to tone of voice, one beverage brand is known as a pioneer. Whether it’s on the bottom of their bottles or tweets about...

While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...

Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....

Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...

Despite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....

I’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...

Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...

“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...

You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...

Until someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....

You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...

Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...