What does it take to write a piece of copy?


- 6 min
7 reasons why your web content needs to work harder

- 4 min
Brand positioning made simple
![Dear [customer name], sincerely [customer service rep]](https://static.wixstatic.com/media/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg)
- 5 min
Dear [customer name], sincerely [customer service rep]

- 6 min
Can online tools really help you write better headlines?

- 4 min
The persuasive techniques most copywriters don't want you to know

- 6 min
Executive summaries: 5 tips for success

- 4 min
The dark art of B2B email writing

- 5 min
Copywriting myths busted. The long and the short of it.

- 3 min
What makes a great headline?

- 4 min
Leverage the beverage. What drinks brands can tell us about tone of voice.

- 4 min
The value of interviews. Why it's important to talk to people.

- 5 min
Product naming: art, science or attack of the giggles?

- 6 min
Tone of voice: no-brainer or time-waster?

- 4 min
How to demonstrate impact in writing

- 5 min
7 questions to answer honestly if you have writer’s block

- 7 min
What's the best kind of copywriting?

- 4 min
Positivity in copy: how to avoid making your reader cringe

- 8 min
Jargon: where did it come from and how do we fix it?

- 5 min
5 ways to revitalise your next prospectus