Richard Spencer5 minSix steps to successful customer service responses.We’ve lost count of the number of businesses that lose customers, or hit the headlines, due to a poorly worded email or post. Often, that...
Chris Silberston3 minGenerative AI: the good, the bad, the uselessWe’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Hayley Cherrett5 minConjunctions at the start of sentences – to begin or not to begin?Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...
Chris Silberston5 minAI copywritingWe’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...