Once upon a time, we wrote a little booklet for leading healthcare lawyers, Capsticks. They wanted to break away from the traditional stuffy brochure and create something that gave clients an insight into their down to earth approach to problem-solving. With top designers, David Carroll and Co. we wrote short sweet copy without a trace of fusty legalese. The booklet has proved successful for a number of years. It’s a great example of print and web copy working well together for a business: the website contains all the important, nitty-gritty detail, while the print can afford to be more emotional and tactile. Print helps make the connection, web delivers the goods.
The comfortable way for many lawyers to show their expertise is to use complicated words. But Capsticks knew that approach wouldn’t cut it. We had to sift through the jargon to get to the heart of the story in a way that appeals to customers.
What we did
"Really enjoyed the workshop. Great ideas and tools that are useful in the future."