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Responding to the surge of interest in healthcare courses

The pandemic is becoming a part of the past for many. However, for some people, it altered their future trajectory.  It sparked curiosity in healthcare careers and a drive to understand the science behind the viruses like Covid-19.

 

Many universities have jumped on this opportunity and reached out to this new target audience. However, this means institutions in this area need to work harder than ever before to attract students. Even specialist providers like The London School of Hygiene and Tropical Medicine (LSHTM).

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Challenge

LSHTM is a world-leading centre for research and postgraduate education in public and global health. Historically recruiting high-quality students has never been an issue. But with competition rising, the team knew it was time to up their game. The existing course descriptions lacked consistency in content, style and length. And they didn’t capture the quality of the programme or their reputation.

What we did

Boosted consistency 

We reviewed the existing template and worked with the team to agree a new structure which would provide details about course content and who it is for, as well as insight into the area.

Interviewed academics 

Our team of writers spoke to a member of the teaching team for each course to understand the unique selling points of that course at LSTHM.

Added key insight 

Gleaned from the interview, we added insight about research and challenges in the field. To make sure the copy doesn’t date quickly, we avoided referencing the pandemic directly. 

Wrote for a diverse audience 

LSHTM want to attract a range of students, from medical students on intercalated study to healthcare professionals. This meant it was important to consider the readers’ different motivations to study and what they were looking for in a degree programme.

"The team at A Thousand Monkeys did a fantastic job at refreshing our course descriptions. With growing competition, we wanted to effectively communicate the benefits of studying at LSHTM and highlight our reputation in healthcare education. By interviewing our academics, the writers added new insights and information to engage our prospective students."

Head of Student Communications & Engagement

London School of Hygiene & Tropical Medicine

The results

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