Responding to the surge of interest in healthcare courses
The pandemic is becoming a part of the past for many. However, for some people, it altered their future trajectory. It sparked curiosity in healthcare careers and a drive to understand the science behind viruses.
COVID led more people to be interested in medical careers, which increased competition. Specialist providers like the London School of Hygiene and Tropical Medicine (LSHTM) had to react in a way they hadn't had to before.
Challenge
LSHTM is a world-leading centre for research and postgraduate education in public and global health. Historically recruiting high-quality students has never been an issue. But with competition rising, the team knew it was time to up their game. The existing course descriptions lacked consistency in content, style and length. And they didn’t capture the quality of the programme or their reputation.
What we did
Boosted consistency
We reviewed the existing template and worked with the team to agree a new structure which would provide details about course content and who it is for, as well as insight into the area.
Interviewed academics
Our team of writers spoke to experts leading the way in their field. This meant we could inject insights about research projects and pressing challenges in different areas of healthcare.
Uncovered USPs
We identified what potential students were looking for and what LSHTM can offer, as well as addressing any questions or concerns they might have about studying the course.
Wrote for a diverse audience
LSHTM want to attract a range of students, from medical students on intercalated study to healthcare professionals. This meant it was important to consider the readers’ different motivations to study and what they were looking for in a degree programme.
"The team at A Thousand Monkeys did a fantastic job at refreshing our course descriptions. With growing competition, we wanted to effectively communicate the benefits of studying at LSHTM and highlight our reputation in healthcare education. By interviewing our academics, the writers added new insights and information to engage our prospective students."
Head of Student Communications & Engagement
London School of Hygiene & Tropical Medicine
