Across the pond, you don’t say the word Coupa. You whisper it, looking to the heavens in awe of the software platform’s omnipotence at controlling business spend. But here in Europe, people aren’t quite so evangelical - yet.
Helen Trim, Vice President of Marketing, EMEA & APAC, was on a mission to increase Coupa’s profile. Their prospects were C-suite executives at corporations with revenues in the billions - not the easiest people to get hold of. Many of them would have heard of Coupa, but the brand doesn’t have the same recognition as established players like SAP Ariba. And on top of all that, the campaign had to work across multiple languages and cultures.
What we did
“The 1000M team are a pleasure to work with. Richard and Chris had a great grasp of our brand tone from the get-go and have made a pointed effort to develop and progress it further with each project. The team are collaborative and make briefing in projects easy work, even for last-minute jobs!”
Digital Marketing Manager EMEA
The mailing went out on time and on budget. Hundreds of procurement professionals from all over Europe came to Coupa’s big conference in London. Sales reps are now working through the leads to follow up on the marketing team’s efforts. We’re providing ongoing support to fill gaps in marketing capacity. Whether it’s for a last-minute email or a bit of friendly advice, an external partner who knows the brand is a valuable asset.