Helping Imperial College share inspiring alumni stories
Every year Imperial launch a new Alumni Awards programme to celebrate the outstanding achievements of its graduates. They share the personal story of each award winner to give an insight beyond their professional achievements.
Challenge
The award submissions contained a lot of professional information, but much of the personal detail was lacking. We needed to speak to each award winner to tease out those personal stories and bring them to life.
What we did
Created questions for each winner
We carefully read each award submission and created an individual list of questions for each of the winners. We designed the questions to get them talking about the personal side of their story and what motivates them.
Interviewed the winners
We scheduled telephone interviews with each of the award winners, fitting around busy schedules and different time zones. Free-flowing conversation often leads to the most interesting anecdotes and everyone we spoke to had fascinating insights to share.
Brought their stories to life
We wrote a 1,500-word profile for each award winner, introducing their professional achievements and plans for the future with a personal slant. We also asked them to share their stories of life at Imperial and what it means to them to be part of the alumni community.
Injected their voice
Writing in an editorial style allowed us to bring their stories to life, using quotes from each winner to let their personalities shine through. Combining this style with fantastic visuals created compelling pieces which emphasised all the reasons why they were selected as a winner.
“Thank you to you and the team for all your hard work on this project. We were really pleased to get them all finished and ready in such a short space of time."
Alumni Engagement Officer
Imperial College London
