Chris Silberston

There’s a lot of hype around generative AI in marketing. Every conference has at least one session about it. It’s all over LinkedIn....

The days of traditional SEO are well behind us. For most marketers, search engines and generative AI are now far too advanced for us to keep up with. Trying to game the system is a losing battle. Instead, we recommend focusing on making the content as good as possible. With frequent search algorithm updates and the rise of AI search, only quality content will remain visible. Each new development brings SEO closer to what we've been saying all along: write for people, not machines. Really, we...

We’re at a turning point. University marketers are beginning to take generative AI writing tools seriously. But what happens next? The...