Think pieces

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Get them hooked: creating great copy for fundraising

Are you telling the whole story or are you stuck in the detail? Being able to see the big picture is important, whatever you’re writing. But in fundraising? It's essential

 

Writing that makes books fly from shelves

You’re surrounded by great writers. But authors don’t write the very things that sell their books. That’s down to you.

The five-minute

copy fix

The deadline looms. Your copy is ready to go. Or is it? Sure you don’t want to spend 5 minutes giving it extra oomph?

The complete guide to writing accessibly

Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to your website. Or a set of features you can turn on or off. It’s an essential part of good writing.

Writing that makes books fly from shelves

You’re surrounded by great writers. But authors don’t write the very things that sell their books. That’s down to you.

The five-minute

copy fix

The deadline looms. Your copy is ready to go. Or is it? Sure you don’t want to spend 5 minutes giving it extra oomph?

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