Writing for the web
Whether you’re interested in writing a better homepage or developing a quick-fire blogging strategy, this workshop will give you loads of ideas for writing better content.
From calls to action that convert users to writing great headlines that work online, you’ll come away inspired to improve your site.
We help teams:
Improve traffic and sales
Feel inspired to add more value to your brand
Stay ahead of rivals who rely on old-fashioned approaches to SEO
Save time and stress worrying about content
Tom Hancock, Democratic & Overview Officer
Bournemouth Borough Council
"Great - practical techniques that are realistic to use in day to day work. Has implications beyond web editing. A great mix of useful practical and interactive. "
Hannah Pratt, Senior Alumni Manager
King's College London
"Really interesting and thought-provoking!"
At a glance
Module 1: How to create a killer home page
As in life, first impressions count. We’ll show you how to make the most of your homepage and give your brand unique and memorable positioning. We’ll explain must-haves you need for a compelling positioning statement, what hooks your readers into your site and the questions your visitors have before they arrive.