What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
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Hayley Cherrett
5 min
The value of interviews. Why it's important to talk to people.
While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Chris Silberston
4 min
How to demonstrate impact in writing
Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Hayley Cherrett
8 min
Jargon: where did it come from and how do we fix it?
You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...
Richard Spencer
5 min
5 ways to revitalise your next prospectus
Until someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....
Chris Silberston
6 min
5 steps to build trust through language
Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
Chris Silberston
4 min
How (not) to appeal to young people in your writing
Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...
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