Chris Silberston5 minWhat does it take to write a piece of copy?To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Hayley Cherrett5 minThe value of interviews. Why it's important to talk to people.While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Chris Silberston4 minHow to demonstrate impact in writingSustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Hayley Cherrett8 minJargon: where did it come from and how do we fix it?You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...