Chris Silberston3 minGenerative AI: the good, the bad, the uselessWe’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Hayley Cherrett5 minConjunctions at the start of sentences – to begin or not to begin?Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...
Chris Silberston5 minAI copywritingWe’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Kathryn Hudson-Cook5 min6 of the biggest mistakes we make with CTAs (and 1 powerful solution)The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...