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Generative AI: the good, the bad, the useless
We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Chris Silberston
3 min read


Conjunctions at the start of sentences – to begin or not to begin?
Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...
Hayley Cherrett
5 min read


AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Chris Silberston
5 min read


6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Kathryn Hudson-Cook
5 min read


Persuasive writing
Here at A Thousand Monkeys, we believe that all copywriting should be persuasive. Copy has a goal – whether that’s sales, clicks, or...
Chris Silberston
5 min read


The magic of your customer’s voice: how to increase email conversions using their language
The secret weapon of effective copywriting Let's consider how most people write email copy. You sit down at your desk, open a new page on...
Kathryn Hudson-Cook
5 min read


The 3Cs of social. Staying on your audience's radar.
The world is digital. There have never been more opportunities to connect with your audience online. However, it’s not all about sell,...
Hayley Cherrett
3 min read


Influencer Marketing: top tips to build an authentic campaign
At A Thousand Monkeys, we talk a lot about having an authentic voice. If your copy doesn’t sound genuine or rooted in the truth of your...
Chris Silberston
9 min read


Grammar: what, why, how, and a bit of when
Ah, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...
Chris Silberston
7 min read


What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Chris Silberston
5 min read


7 reasons why your web content needs to work harder
Your website is one of the most powerful tools you have. Making every page look great is probably a top priority for you. It needs to be...
Hayley Cherrett
6 min read

![Dear [customer name], sincerely [customer service rep]](https://static.wixstatic.com/media/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.webp)
Dear [customer name], sincerely [customer service rep]
As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
Chris Silberston
6 min read


Can online tools really help you write better headlines?
When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
Hayley Cherrett
6 min read


The persuasive techniques most copywriters don't want you to know
Much of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...
Chris Silberston
5 min read


5 copywriting myths busted
“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...
Hayley Cherrett
5 min read

How to write a great headline
Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
Chris Silberston
4 min read


The value of interviews. Why it's important to talk to people.
While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Hayley Cherrett
5 min read


The art of product naming
Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
Hayley Cherrett
5 min read


How to demonstrate impact in writing
Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Chris Silberston
4 min read


7 tips for curing writer’s block
I’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...
Hayley Cherrett
5 min read
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