Chris Silberston5 minThe most important bit of copy you haven't written yetHow do people really get to know what your organisation is about? It could be by reading your About Us page. Or maybe your founding...
Hayley Cherrett6 minTone of voice: no-brainer or time-waster?Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
Hayley Cherrett4 minHow to create a positive tone of voice“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Chris Silberston4 minGood Tone of Voice v bad Tone of VoiceIt’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...