Chris Silberston3 minGenerative AI: the good, the bad, the uselessWe’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Chris Silberston5 minAI copywritingWe’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Kathryn Hudson-Cook5 min6 of the biggest mistakes we make with CTAs (and 1 powerful solution)The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Chris Silberston7 minGrammar: what, why, how, and a bit of whenAh, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...