We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...

We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...

The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...

Ah, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...

To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...

As a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...

Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...

While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...

Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...

You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...

Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...

In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...

Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Google...

The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...

These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...

“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...

Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...