“You were so preoccupied with whether or not you could, you didn’t stop to think if you should.” That iconic line from Jurassic Park,...

The title of this post doesn’t really make sense. Copywriting should never be for SEO. In fact, Google’s own SEO advice very clearly says...

A consistent tone of voice not only presents a clear identity, it helps build trust. There’s a simple explanation for this – when...

We’re at a turning point. University marketers are beginning to take generative AI writing tools seriously. But what happens next? The...