What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Hayley Cherrett
- 6 min
7 reasons why your web content needs to work harder
Your website is one of the most powerful tools you have. Making every page look great is probably a top priority for you. It needs to be...
Chris Silberston
- 4 min
Brand positioning made simple
We’ve written brand positioning statements for universities, software developers, law firms, travel companies and upmarket ovens....
![Dear [customer name], sincerely [customer service rep]](https://static.wixstatic.com/media/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg)
Chris Silberston
- 5 min
Dear [customer name], sincerely [customer service rep]
As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
Hayley Cherrett
- 6 min
Can online tools really help you write better headlines?
When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
Chris Silberston
- 4 min
The persuasive techniques most copywriters don't want you to know
Much of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...
Chris Silberston
- 6 min
Executive summaries: 5 tips for success
As a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...
Chris Silberston
- 4 min
The dark art of B2B email writing
Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...
Hayley Cherrett
- 5 min
Copywriting myths busted. The long and the short of it.
“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...
Chris Silberston
- 3 min
What makes a great headline?
Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
Hayley Cherrett
- 4 min
Leverage the beverage. What drinks brands can tell us about tone of voice.
When it comes to tone of voice, one beverage brand is known as a pioneer. Whether it’s on the bottom of their bottles or tweets about...
Hayley Cherrett
- 4 min
The value of interviews. Why it's important to talk to people.
While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Hayley Cherrett
- 5 min
Product naming: art, science or attack of the giggles?
Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
Hayley Cherrett
- 6 min
Tone of voice: no-brainer or time-waster?
Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
Chris Silberston
- 4 min
How to demonstrate impact in writing
Despite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....
Hayley Cherrett
- 5 min
7 questions to answer honestly if you have writer’s block
I’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...
Hayley Cherrett
- 7 min
What's the best kind of copywriting?
Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
Hayley Cherrett
- 4 min
Positivity in copy: how to avoid making your reader cringe
“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Hayley Cherrett
- 8 min
Jargon: where did it come from and how do we fix it?
You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...
Richard Spencer
- 5 min
5 ways to revitalise your next prospectus
Until someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....