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    Dear [customer name], sincerely [customer service rep]
    Chris Silberston
    • 5 min

    Dear [customer name], sincerely [customer service rep]

    As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
    Can online tools really help you write better headlines?
    Hayley Cherrett
    • 6 min

    Can online tools really help you write better headlines?

    When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
    The persuasive techniques most copywriters don't want you to know
    Chris Silberston
    • 4 min

    The persuasive techniques most copywriters don't want you to know

    Much of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...
    Executive summaries: 5 tips for success
    Chris Silberston
    • 6 min

    Executive summaries: 5 tips for success

    As a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...
    The dark art of B2B email writing
    Chris Silberston
    • 4 min

    The dark art of B2B email writing

    Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...
    Copywriting myths busted. The long and the short of it.
    Hayley Cherrett
    • 5 min

    Copywriting myths busted. The long and the short of it.

    “Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...
    What makes a great headline?
    Chris Silberston
    • 3 min

    What makes a great headline?

    Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
    Leverage the beverage. What drinks brands can tell us about tone of voice.
    Hayley Cherrett
    • 4 min

    Leverage the beverage. What drinks brands can tell us about tone of voice.

    When it comes to tone of voice, one beverage brand is known as a pioneer. Whether it’s on the bottom of their bottles or tweets about...
    The value of interviews. Why it's important to talk to people.
    Hayley Cherrett
    • 4 min

    The value of interviews. Why it's important to talk to people.

    While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
    Product naming: art, science or attack of the giggles?
    Hayley Cherrett
    • 5 min

    Product naming: art, science or attack of the giggles?

    Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
    Tone of voice: no-brainer or time-waster?
    Hayley Cherrett
    • 6 min

    Tone of voice: no-brainer or time-waster?

    Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
    How to demonstrate impact in writing
    Chris Silberston
    • 4 min

    How to demonstrate impact in writing

    Despite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....
    7 questions to answer honestly if you have writer’s block
    Hayley Cherrett
    • 5 min

    7 questions to answer honestly if you have writer’s block

    I’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...
    What's the best kind of copywriting?
    Hayley Cherrett
    • 7 min

    What's the best kind of copywriting?

    Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
    Positivity in copy: how to avoid making your reader cringe
    Hayley Cherrett
    • 4 min

    Positivity in copy: how to avoid making your reader cringe

    “We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
    Jargon: where did it come from and how do we fix it?
    Hayley Cherrett
    • 8 min

    Jargon: where did it come from and how do we fix it?

    You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...
    5 ways to revitalise your next prospectus
    Richard Spencer
    • 5 min

    5 ways to revitalise your next prospectus

    Until someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....
    7 ways to boost action
    Hayley Cherrett
    • 4 min

    7 ways to boost action

    You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
    5 steps to build trust through language
    Chris Silberston
    • 6 min

    5 steps to build trust through language

    Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
    Adding variety to your writing
    Chris Silberston
    • 4 min

    Adding variety to your writing

    Having delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...
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