There’s a lot of hype around generative AI in marketing. Every conference has at least one session about it. It’s all over LinkedIn....

“You were so preoccupied with whether or not you could, you didn’t stop to think if you should.” That iconic line from Jurassic Park,...

The title of this post doesn’t really make sense. Copywriting should never be for SEO. In fact, Google’s own SEO advice very clearly says...

A consistent tone of voice not only presents a clear identity, it helps build trust. There’s a simple explanation for this – when...