Chris Silberston5 minDear [customer name], sincerely [customer service rep]As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
Hayley Cherrett6 minCan online tools really help you write better headlines?When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
Chris Silberston4 minThe persuasive techniques most copywriters don't want you to knowMuch of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...
Chris Silberston6 minExecutive summaries: 5 tips for successAs a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...
Chris Silberston4 minThe dark art of B2B email writingPicture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...
Hayley Cherrett5 minCopywriting myths busted. The long and the short of it.“Top 10 copywriting tips”. “50 killer ways to improve your copy”. “25 things that will transform your copy.” You’ve seen the click-baity...
Chris Silberston3 minWhat makes a great headline?Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
Hayley Cherrett4 minLeverage the beverage. What drinks brands can tell us about tone of voice.When it comes to tone of voice, one beverage brand is known as a pioneer. Whether it’s on the bottom of their bottles or tweets about...
Hayley Cherrett4 minThe value of interviews. Why it's important to talk to people.While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Hayley Cherrett5 minProduct naming: art, science or attack of the giggles?Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
Hayley Cherrett6 minTone of voice: no-brainer or time-waster?Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
Chris Silberston4 minHow to demonstrate impact in writingDespite four years of Trump’s efforts otherwise, sustainability and social justice are still at the forefront of many people’s minds....
Hayley Cherrett5 min7 questions to answer honestly if you have writer’s blockI’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...
Hayley Cherrett7 minWhat's the best kind of copywriting?Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
Hayley Cherrett4 minPositivity in copy: how to avoid making your reader cringe“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Hayley Cherrett8 minJargon: where did it come from and how do we fix it?You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...
Richard Spencer5 min5 ways to revitalise your next prospectusUntil someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....
Hayley Cherrett4 min7 ways to boost actionYou’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
Chris Silberston6 min5 steps to build trust through languageOther than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
Chris Silberston4 minAdding variety to your writingHaving delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...