Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...

Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...

Email is not just surviving, it’s thriving. HubSpot reports 99% of us check our inboxes every day. This means newsletters are still a...

I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...

It’s part of every Christmas. Predictable from certain individuals. Often extremely tacky. It’s the unwanted gift. At least one will...

From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...

In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....

Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...

When you ask people (and AI) to name a storytelling brand, Apple is one of the top responses. Arguably the tech giant uses elements of...

We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...

Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your...