Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...

You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...

You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...

Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...

Having delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...

Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...

Most writing tips follow the same vein: use shorter sentences, use lots of verbs, plan before writing etc etc. All the tips that lurk on...

OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...

The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...

Data is a wonderful thing. Thanks to endless tracking, cookies, contactless payments and so on, businesses know more than ever about...

The ecommerce market is worth a whopping $6.9 trillion globally. But here's the issue: 70% of online shopping carts get abandoned (both...

Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...

In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...

Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Google...

The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...

These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...

“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...

Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...

Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...

Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...